Marketing Brand for Ice Cream manufacturer/distributors New Zealand success story Start Price USD 55,000.00 Current Price USD 55,000.00 Time Left - Bid Count 0 Buy It Now Price - Reserve Price - Start Time Wednesday, October 08, 2008 End Time Saturday, October 18, 2008 Location Christchurch, Canterbury See more about 'Marketing Brand for Ice Cream manufacturer/distributors' Description Zilling Ice Cream was launched in New Zealand in 2005. The aim was to present an ice cream manufacturer with a new line targeting and as yet untapped market.  The marketing plan called for a brand equal in appearance to speciality ice creams, but with a lower quality product and conseqent price point below speciality brands but above family packs.  This was in response to ice cream quality being constantly reduced in family packs.  The top four flavours were selected - Hokey Pokey, Vanilla, Double Chocolate and Boysenberry.  Pack designs were complted and the Zilling Ice cream launched through New Zealand supermarkets.  The brand showed immediate success. It is now availabe to an Australian manufacturer or distributor. Place a Bid!

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